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Ponda){kind=logo}
What They Do
Ponda are developing biomaterials that actively regenerate land. BioPuff™ is Ponda’s first-of-its-kind insulation material made from Typha, a wetland plant cultivated through paludiculture - sustainably rewetting and farming degraded peatlands.
Julian Ellis-Brown, Neloufar Taheri, Finlay Duncan, and Antonia Jara are combining deep material innovation with regenerative agriculture to produce high-performance insulation from plants at industrial standards, matching or exceeding the properties of down and recycled polyester. BioPuff™ is already being used by brands from Berghaus, to Stella McCartney, and Ponda will start to scale their production across Europe’s degraded peatlands.
Why It Matters
When it comes to protecting and building soils, peatlands are one of the planet’s most important ecosystems. Although they cover just 3% of the Earth’s land surface, they store one-third of global soil carbon. Yet, drained peatlands emit 2 billion tonnes of CO₂ each year. Restoring them is one of the most effective nature-based climate solutions per unit of land.
When peatlands are rewetted, they rapidly shift from being carbon sources to carbon sinks. The problem: most drained peatlands are in agricultural use, and farmers have little incentive to rewet land because few crops thrive in saturated conditions.
This is where Ponda’s BioPuff™ becomes transformative. By creating high-value applications for wetland crops, Ponda is establishing a compelling economic driver for peatland restoration. Paludiculture could become a powerful new model for climate resilient cultivation, aligning environmental restoration with commercial viability.
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The Ponda Team
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Paludiculture water management
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Cattail (Typha) seed pods
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BioPuff™ on the runway
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